Value creation from transformation

For leaders and investors seeking to unlock value ambition

Thinking differently.
Create real value.

Companies globally are spending roughly 25–28% of their total EBITDA on transformation every year. Of that, approximately 70% — or nearly $1.75 trillion — fails to deliver its intended value.

Closing the value gap The mindset →

Out of every 100 transformation programmes launched…

12 achieve full original ambition
18 achieve partial goals only
70 fail to meet objectives

Source: Consensus findings across 850+ companies by McKinsey, BCG, and Bain.

Featured Essay

Motion without progress

Total spend

~$2.5T

Global corporate transformation investment (2025)

Failure rate

70%

Programmes that fail to meet their objectives

Value wasted

~$1.75T

Annual spend failing to achieve intended value creation

Source: IDC, McKinsey, BCG and Bain.

Must Read

March 10, 2026 8 min read Transformation

The hidden cost of thinking
the way you’ve always thought

Every organisation carries a billion dollar ghost — the value creation that should have existed, but was never realised. It haunts strategy meetings, budget cycles, and transformation programmes alike. The culprit is rarely execution. It’s the thinking and mindset that came before it.

Read the essay →

Craig Fazzini-Jones

Founder, Thinking Different

Ideas worth sitting with

Thoughtful essays on the patterns and principles behind lasting transformation that generates real value.

Growth

March 5, 2026 · 6 min read

Why small shifts in perspective create outsized outcomes

Transformation rarely comes from grand gestures. It lives in the quiet moments where you choose to see the same situation with fresh eyes.

Value

Feb 26, 2026 · 5 min read

Redefining value: what are you actually creating for people?

Value isn’t a number on a spreadsheet. It’s the gap between a problem someone has and what’s now possible.

Systems

Feb 18, 2026 · 7 min read

The system always wins — unless you change the system

Individual effort inside a broken system produces predictable mediocrity. Here’s how to see the system you’re in — and begin to reshape it.

“

The most powerful act of creation is changing the lens through which you see a problem.

— The Thinking Different Mindset

Clarity before action

Most failures aren’t execution failures — they’re clarity failures. We help you find the questions worth asking before rushing to answers.

Value as a way of seeing

Value creation begins with truly seeing the gap between what is and what could be. It’s a discipline, not an accident.

Different minds, different answers

Contrarian or different thinking isn’t a limitation. It’s a lens that sees what others overlook — and our differences are our greatest assets.

Thinking differently. Create real value.